news | March 07, 2026

Guy Ritchie directs a strange, sexy Dior commercial starring Jude Law

British actor Jude Law and Director Guy Ritchie attend the photocall for 'Sherlock Holmes' held at Gaumont Marignan theater in Paris, France on January 15, 2010. Photo by Denis Guignebourg/ABACAPRESS.COM

A few years ago, a director by the name of “Madonna’s Husband” met a youngish English bloke with thinning hair. It was love at first sight, for both. Something about the bromance between Jude Law and Guy Ritchie is lovely, in my opinion. They really do seem tight, and like they’re genuinely good friends, with a hot homoerotic streak – just enough to make things interesting. It also is a pleasant reminder that both Guy and Jude are very similar – two middle-to-upper class boys who are more famous for their relationships than their talent.

Anyway, it was apparently a lovefest when Jude and Guy worked together on Sherlock Holmes, and somehow, Guy was chosen to direct Jude in a long(er) commercial for Dior Homme. We’ve already seen this previewed, but it’s a whole other thing when you’re watching the full commercial:

Gawker hates it – others love it. I think it wants to be fancier and sexier than it actually is, but I’m not a Jude Law hater, and I think he looks rather hot in it. The model is horrible, though. She’s a bad actress. Jude’s fake Cockney (Mockney?) accent is the worst, but I like the Paris scenery. My favorite part: that coat/wrap-dress thing the girl is wearing. I want that.

LONDON, ENGLAND - DECEMBER 14: (UK TABLOID NEWSPAPERS OUT) R-L Jude Law and Guy Ritchie attend the world premiere after party of Sherlock Holmes held at Number 1 Mayfair on December 14, 2009 in London, England. (Photo by Fergus McDonald/Getty Images)

LONDON, ENGLAND - DECEMBER 14: (UK TABLOID NEWSPAPERS OUT) R-L Jude Law and Guy Ritchie attend the world premiere after party of Sherlock Holmes held at Number 1 Mayfair on December 14, 2009 in London, England. (Photo by Fergus McDonald/Getty Images)

LONDON, ENGLAND - DECEMBER 14: (UK TABLOID NEWSPAPERS OUT) L-R Jude Law and Guy Ritchie attend the world premiere after party of Sherlock Holmes held at Number 1 Mayfair on December 14, 2009 in London, England. (Photo by Fergus McDonald/Getty Images)

LONDON, ENGLAND - DECEMBER 14: (UK TABLOID NEWSPAPERS OUT) R-L Jude Law and Guy Ritchie attend the world premiere after party of Sherlock Holmes held at Number 1 Mayfair on December 14, 2009 in London, England. (Photo by Fergus McDonald/Getty Images)